Content engineer · BOFU & comparison content for B2B SaaS

Content that ranks on Google and gets cited by AI.

I write the bottom-of-funnel pages buyers read right before they choose: comparisons, alternatives, pricing breakdowns and "best tools" roundups. I've done it under my own byline at beehiiv and behind the scenes for SaaS brands through two content agencies.

See the beehiiv case study Message me on LinkedIn
33bylined articles on the beehiiv blog
10beehiiv articles in Google's top 5 for their main keyword
20+brands written for, direct and via agencies
~6quality drafts a day from my content system

Brands I've written for: directly, and as a ghostwriter through GrowthX and Reach AI

Case study · beehiiv · Nov 2024 to now

33 bylined articles for beehiiv, 10 in Google's top 5.

beehiiv is the newsletter platform used by thousands of creators and media brands. I've been a freelance writer on their content team for two years, covering monetization, growth and creator tools. Most of my pieces target commercial, decision-stage searches, where the reader is comparing options or working out costs.

1article ranked #1 on Google
7articles ranked #1 or #2
10articles in the top 5

Top 5 performers

#2Google US
how do influencers make money

How Influencers Make Money in 2026: The Full Breakdown

A broad, high-demand question that most results answer with listicles. I mapped every income stream, then showed how newsletters fit in beside brand deals. It ranks second on Google.
#1Google US
newsletter growth after 10k subscribers

Newsletter Growth After 10K Subscribers: What Moves the Needle?

Written for operators who have already got past the beginner advice. It was published in September 2026 and already ranks #1.
#2Google US
newsletter competitive analysis

How To Do a Newsletter Competitive Analysis (Step-By-Step)

A step-by-step framework, second only to a Reddit thread. It's also the piece that earned a link from the Letter Operators newsletter.
#2Google US
creator commerce platform

Creator Commerce Platforms Ranked Best To Worst for 2026

A bottom-of-funnel roundup on a software-buying search. It ranks every major platform from best to worst, with beehiiv positioned among real alternatives.
#3Google US
newsletter sponsorship cost

How Much Do Newsletter Ads Cost? The Complete Breakdown

A pricing explainer broken down by subscriber tier. AI search answers for "newsletter ad rates" quote its pricing tiers directly.
More beehiiv articles ranking on page one

See all 33 articles on my beehiiv author page →

Rankings are Google US organic positions for each article's main keyword, checked November 11, 2026. Rankings move, so the links go to the live pages.

Client work · FirstLook by Pragma · Nov 2025

Three articles for a gaming startup's blog.

FirstLook is Pragma's playtesting and player-insights platform for game studios. I wrote SEO articles published under the FirstLook Team byline, each aimed at a question studios ask before choosing a playtest tool.

Listicle · BOFU

10 Best Playtest Tools for Game Studios

A buying-stage tool roundup comparing features for feedback, onboarding and analytics. One of the top results for "playtest tools".

 How-to · MOFU

7 Proven Strategies for Finding More Playtesters

A recruitment playbook for indie and mid-size studios. One of the top results for "recruit playtesters" and "how to find playtesters".

 Guide · TOFU

Video Game Community Management Strategies

Practical strategies studios can use to handle toxicity and keep players engaged.

Agency work · ghostwritten

Behind the scenes for 20+ SaaS brands.

Most of my work has been published under clients' names through two content agencies. The results below come from my own work, or from the agency's published case studies for brands I personally wrote for. They're team results, and I contributed to them as a writer.

GrowthX · SEO Content Manager · 2025

Superhuman, Smith.ai, Innerwell, Siit, Logic

I managed content for these accounts, producing 15+ SEO pieces a week across product pages, educational articles, thought leadership and case studies (including Superhuman, Grammarly and Coda).

  • Wrote a top-10 post for a major client with a 4%+ CTR within two months
  • Average clicks per post rose from ~30 to 90+
  • The client gave our team more work instead of hiring in-house
Reach AI · Content Engineer · 2026

Carro, Fraudio, Indie Campers + 11 more

I built and ran the content system for Reach's clients across SaaS, fintech, travel and DTC. Reach has published these results for brands I wrote for:

  • Carro: AI citation rate went from 0% to 34.58%, now the #3 most-cited domain in its category, above Forbes and Shopify
  • Indie Campers: revenue from AI search grew 14x in a year
  • Fraudio: went from zero AI citations to being recommended in 20.24% of buyer-journey prompts

Source: Reach AI's public launch. Team results that I contributed to as a writer.

How I work

I don't just write faster. I built the system.

As a content engineer, I built an AI content pipeline in Claude Code that takes a brief to a near-finished draft. Each draft is checked against the client's own knowledge base and has to pass a series of editing gates. The last 20% is all me: reading every line, editing by hand, and making the calls a system can't.

Roadmap & brief

I start from the keywords and AI-search prompts each client needs to win. Every brief pulls in the client's unique insights, internal links, the right template and the competitors already ranking.

Gap-first drafting

The pipeline reads the pages already ranking and finds what they miss. It drafts against the brand's real positioning, using a client knowledge base and a reference draft for voice.

Editing gates

Every draft has to pass each gate before it reaches me:

On-page SEOHuman toneStructureAI-phrase blacklistKB fact-checkLive-source stat checkFinal QA
"Content engineering isn't writing faster. It's designing the system that lets quality scale, then owning the 20% only a human can."

I write about this work on LinkedIn:

What editors say

From the people I've worked with.

"Moses is one of the sharpest, keen, and most effective writers I know. We worked together at GrowthX which was an extremely fast pace environment and he was so receptive to coaching and ingested recommendations at an astounding pace. Within several short weeks he was handling large amounts of client work with great results."

NS
Nemanja SimicB2B SaaS & AI writer · worked with Moses at GrowthX

"Moses is the kind of content writer and strategist who just gets it. he picks up on context quickly, understands the audience, and brings strong instincts to every project. I had the pleasure of working with him at a marketing agency, where he consistently delivered thoughtful, polished content that balanced strategy with creativity."

EG
Elvis GorenSEO/GEO architect · managed Moses directly

More writing

Earlier work.

The Influencer Marketing Factory · 2024–25

Influencer marketing guides

Long-form guides for brand-side marketers at a New York influencer agency, published under the agency's byline.

Mainstack · 2024

Founding writer, Mainstack blog

I was the first content writer for the creator-commerce platform's blog.